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SEO Glossary
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SEO ? Acronym for ?Search Engine Optimization.? This is the process of editing a web site?s content and code in order to improve visibility within one or more search engines. When this term is used to describe an individual, it stands for ?Search Engine Optimizer? or one who performs SEO.
SERP ? Acronym for Search Engine Results Page, the page delivered to a searcher that displays the results of a search query entered into the search field. Displays both paid ad (sponsored) and organic listings in varying positions or rank.
SSP Feed ? See Search Submit Pro and Feeds.
Saturation (Search Engine Saturation) — A term relating to the number of URLs included from a specific web site in any given search engine. The higher the saturation level or number of pages indexed into a search engine, the higher the potential traffic levels and rankings.
Search Directory – Similar to a search engine, in that they both compile databases of web sites. A directory does not use crawlers in order to obtain entries in its search database. Instead, it relies on user interaction and submissions for the content it contains. Submissions are then categorized by topic and normally alphabetized, so that the results of any search will start with site descriptions that begin with some number or non-letter character, then moving from A-to-Z.
Search Engines – adesnse Guide A search engine is a database of many web pages. Most engines display the number of web pages they hold in their database at any given time. A search engine generally ?ranks? or orders the results according to a set of parameters. These parameters (called algorithms) vary among search engines; they are always improving in order to identify spam as well as improve relevance. See also SERP, Algorithm.
Search Funnel ? Movement of searchers, who tend to do several searches before reaching a buy decision, that works from broad, general keyword search terms to narrower, specific keywords. Advertisers use the search funnel to anticipate customer intent and develop keywords targeted to different stages. Also refers to potential for switches at stages in the funnel when, for example, searchers start with keywords for a desired brand, but switch to other brands after gathering information on the category. Microsoft AdCenter tested a search funnel keyword tool in 2006 to target keywords to search funnel stages.
Search Query ? The word or phrase a searcher types into a search field, which initiates search engine results page listings and PPC ad serves. In PPC advertising, the goal is to bid on keywords that closely match the search queries of the advertiser?s targets. See also Query.
Search Submit Pro (SSP) ? Search Submit Pro is Yahoo!?s paid inclusion product that uses a ?feed? tactic. With Search Submit Pro, Yahoo! crawls your web site as well as an optimized XML feed that represents the content on your site. Yahoo! applies its algorithm to both the actual web site pages and the XML feed to determine which listing is most appropriate to appear in the organic search results when a user conducts a search for relevant terms. Yahoo! charges a CPC, determined by category, for each time a listing established through SSP is clicked.
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